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Videos

Molson-Coors measuring innovation

The key to maximizing market research's value in the age of data science.

Catalogue: Fusion 2019
Authors: Ian Ash, Marc Bertrand
Companies: Dig Insights, Molson Coors
November 10, 2019
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Citation

Ash and Bertrand (2019a, November 10). Molson-Coors measuring innovation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/molson-coors-measuring-innovation-10843


Videos

Gen Z: Some like it old

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}li.li1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}span.s1 {font: 10.0px Menlo}ul.ul1 {list-style-type: disc}In this presentation you will learn: The story...

Catalogue: Fusion 2019
Authors: Benjamin Simmenauer, Charles Mezerette
Companies: respondi, leboncoin
November 10, 2019
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Citation

Simmenauer and Mezerette (2019a, November 10). Gen Z: Some like it old. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/gen-z-some-like-it-old-10860


Videos

Impact not to be sniffed at: How one study changed the global culture of fragrance

A case study that shows how IFF - a fragrance company - used ethnography to start making products for the first time...with products hitting the shelf in Oct 2019.

Catalogue: Fusion 2019
Authors: Oliver Sweet, Katell Maguet
Companies: Ipsos MRBI, International Flavors & Fragrances (IFF)
November 10, 2019
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Citation

Sweet and Maguet (2019a, November 10). Impact not to be sniffed at: How one study changed the global culture of fragrance. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/impact-not-to-be-sniffed-at-how-one-study-changed-the-global-culture-of-fragrance-10877


Videos

A ton of data and an ounce of emotion

Don't stop in the middle of the road by analyzing data only! Don't be an android as your customers are not. Enhance your data analytics with your customers' emotions understanding. That helps to reveal surprising insights.

Catalogue: Fusion 2019
Authors: Leszek Haba, Piotr Idzik
Company: MASMI
November 10, 2012
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Citation

Haba and Idzik (2012a, November 10). A ton of data and an ounce of emotion. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-ton-of-data-and-an-ounce-of-emotion-10878